Students and academics learned from the country’s communication experts during the Pinoy Media Congress Year 12 early in March.
“Beyond Hits and Hashtags: Harnessing Digital Media to Build a Better World” signalled engagement of everyone in today’s fast-paced, technologically driven platform.
ABS-CBN Manila and Philippine Association Communication Educators (PACE) had CTU agreeing to be the partner institution (apart from College of the Holy Spirit in Manila) to host the event, which connected audiences in Cebu to the country’s capital via livestream interactive broadcast on March 5 and 6.
Participants were mainly inspired by media experts—Chriselle P. Belmonte, Jeff Canoy, Regina E. Reyes, Pinky Colmenares, Christian Esguerra, Rowena Paraan, Chi Almario Gonzales, Leo Katigbak, Ben Ravina, Ays de Guzman, Dennis Lim, Paulo Tatad, Vanessa Valdez, Pia Bacungan, Rondel Lindayag and Kane Errol C. Ochoa — to pursue writing, producing, directing, editing, and other challenging activities the communication realm promotes.
Noteworthy were actress Bela Padilla’s advise to budding writers, which underscores transcending roles in media and TV host and digital influencer Bianca Gonzales-Intal’s discussion on the use of social media for social good.
BSDevComm, BAEnglish and HUMMS students were grateful for the interaction they had with speakers, as their questions were given careful treatment.
CTU President Rosein A. Ancheta Jr., who spoke at the outset, also shared his commendation to the organizers for giving CTU the chance (after VSU had its turn last year) to prove its capability in hosting events such as the Pinoy Media Congress that annually draws thousands of entities.
The biggest campaign this year on communication as a tool for societal transformation was materialized after MOA was signed by CTU President, ABS-CBN Corporation Head of the Integrated Corporate Communication Division, and PACE Vice President for the Visayas on March 1. KML/ICPA