Bachelor of Science in Business Administration major in Marketing Management
The Bachelor of Science in Business Administration (BSBA – Marketing Management) is a four-year degree program that equips students with knowledge and skills in marketing research, brand management, sales, digital marketing, and strategic marketing planning, preparing them for careers in various business and marketing fields. (CMO No. 17, s. 2017)
I
II
III
IV
V
VI
VII
VII
IX
TOTAL UNITS OF THE CURRICULUM
General Education Courses
Common Business and Management Elective
Business Administration Core Courses (BA-CC)
Professional Business Courses (BA-M)
Business Administration Elective Courses (BA-M ELEC)
Practicum Work-Integrated Learning (Internship)
Physical Activities Through Health and Fitness (PATHFit)
National Service Training Program (NSTP)
Non-ABM Courses (N-ABM)
TOTAL
UNITS
45
6
24
24
12
6
8
8
(15)
166+(15)
Program Educational Objectives
PEO 1. Equip students with knowledge of the principles and concepts of marketing.
PEO 2. Prepare the students to seek employment and entry-level jobs or positions of responsibility as marketing manager, marketing executive or marketing director.
PEO 3. Guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed.
PEO 4. Transform students to become marketing researchers and innovators.
PEO 5. Prepare students to pursue a teaching career or graduate studies in business.
Program Outcomes
The graduates have the ability to:
PO 1. Articulate and discuss the latest developments in the specific field of practice. (PQF level 6 descriptor)
PO 2. Effectively communicate orally and in writing using both English and Filipino.
PO 3. Work effectively and independently in multi-disciplinary and multi-cultural teams. (PQF level 6 descriptor)
PO 4. Act in recognition of professional, social, and ethical responsibility.
PO 5. Preserve and promote “Filipino historical and cultural heritage”. (based on RA 7722)
A graduate of a business or management degree should be able to:
PO 6. Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
PO 7. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
PO 8. Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
PO 9. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
PO 10. Apply information and communication technology (ICT) skills as required by the business environment.
PO 11. Work effectively with other stakeholders and manage conflict in the workplace.
PO 12. Plan and implement business-related activities.
PO 13. Demonstrate corporate citizenship and social responsibility.
PO 14. Exercise high personal moral and ethical standards.
A graduate of a business administration degree should be able to:
PO 15. Analyze the business environment for strategic direction.
PO 16. Prepare operational plans.
PO 17. Innovative business ideas based on emerging industry.
PO 18. Manage a strategic business unit for economic sustainability.
PO 19. Conduct business research.
A graduate of a business or management degree should be able to: (CMO 46, s. 2012)
PO 20. For professional institutions: demonstrate a service orientation in one’s profession.
Po 21. For colleges: to participate in various types of employment, development activities, and public discourses particularly in response to the needs of the communities one serves.
PO 22. For universities: generate new knowledge using research and development projects.