CTU ATBI Team Engages Cebu City Incubatees in a Learning Session at Palm Grass Hotel

The Cebu Technological University (CTU) Agricultural Technology Business Incubation (ATBI) team held one of the significant regular sessions with Cebu City incubatees on October 5, 2024, at the historic Palm Grass Hotel. The event highlighted CTU’s unwavering commitment to empowering local entrepreneurs and fostering innovation within the agricultural sector.

The session was a dynamic platform designed for knowledge sharing, collaborative discussions, and strategic planning aimed at addressing the unique challenges faced by the incubatees. The CTU ATBI team curated activities to ensure participants received valuable insights and actionable solutions to enhance their ventures. The team presented updates on the latest industry trends and emerging technologies relevant to agriculture and agribusiness. Incubatees actively exchanged ideas and learned from each other’s experiences, fostering a collaborative environment. Tailored mentoring sessions provided incubatees with personalized guidance from CTU’s experts, covering business development, technical challenges, and innovation strategies. Incubatees were introduced to potential market linkages and networking opportunities, helping them expand their business reach and explore new revenue streams.

Dr. Naomi Bajao, the Director of CTU ATBI, underscored the importance of adaptability and continuous learning in today’s rapidly evolving agricultural landscape. “We aim to equip our incubatees with the knowledge and confidence to overcome challenges and seize opportunities,” she said.

Participants lauded the event for its comprehensive approach and supportive atmosphere. “The mentoring session gave me a clearer perspective on addressing specific hurdles my business is facing,” shared one incubatee, reflecting the positive impact of the initiative.

The regular session is part of CTU ATBI’s sustained efforts to nurture local entrepreneurs and innovators in the agricultural sector. The CTU ATBI team continues to play a vital role in advancing regional development and promoting sustainable growth by providing access to resources, expertise, and a collaborative network.

Looking ahead, the CTU ATBI team remains dedicated to facilitating more engaging sessions and celebrating the success stories of its incubatees, contributing to the overall progress of the agricultural industry in Cebu and beyond.

Words by: Dr. Michelle P. Trangia